What Changed – Why We Made Carragreen? – Part 2

The Carra Saga – Our Entry into Stationary

Innovation is what we had in mind while forming Carragreen, and there was no point in entering the markets with products that were a cliche. When we think about eco-friendly products, only a marginal population thinks about stationary.

Everybody knows that paper comes from trees, but that is a fact that is very conveniently ignored as we go on doing our regular business. Although, for most of us, plastic water bottles, spoons, and general use disposable utensils are choking the planet, we seldom realize that the paper and stationery industry is one of the prime reasons we are losing our precious, precious time forest cover.

Here is something that would get anyone thinking on our lines

A cradle-to-gate life cycle carbon analysis for 252 mills in the US was performed by integrating large datasets at the production line level. The results indicated that one metric tonne of paper product created a production weighted average of 942 kg of carbon dioxide equivalent (kg CO2eq) of GHG emissions. Greenhouse gas emissions varied by pulp and paper grade, from 608 kg CO2eq per metric tonne of product to 1978 kg CO2eq per metric tonne of product.

Source: shorturl.at/syDM6

Another noticeable point that one must remember is :

The paper industry in India is likely to grow 12 percent per annum for the next five years, and the overall paper consumption is expected to increase to 24 million tonnes in 2024-25 from the present 15 million tonnes.

Source: shorturl.at/ajySW

Now do the maths on the figures mentioned in the above two statements. Scary situation, right! – We also had our fair share of anxiety. Still, we reacted positively to the problem and created stationery products that would help reduce the carbon footprint, save trees and reduce pollution.

That’s why we created eco-friendly pens & pencils; These pens and pencils do not use plastics or wood and are completely decomposable. Moreover, we can customise it with the client’s branding and enhanced creative graphics for higher appeal for wider commercial acceptability.

Perfect gifting solution, that would help one’s brand look caring and responsible towards the environment and at the same time reduce carbon footprint & promote forest conservation. Carragreens made it a point that our products are very competitively priced and available in apt quantities to make them feasible for regular use. The product and the concept are well accepted by many corporations nationwide; for us, the journey has just started, and with the support of our patrons, we are sure we will contribute significantly to curbing pollution, saving trees, and reducing the global carbon footprint.

Stay tuned: Our stationery is a part of the wider portfolio of products that we have in the pipeline. The next blog post will be about Carra-Box, another green innovation that helps businesses package their products in an eco-friendly manner.